How Can A Wellness Company Play It Smart – A Power BI Project

This Power BI report explores user activity data from Bellabeat’s fitness tracking devices with the aim of generating insights to support the brand’s marketing and product development strategies. As the Data Analyst, my responsibility was to collect, clean, analyze, and visualize user behavior patterns to inform data-driven recommendations.

The analysis focuses on:

• Daily activity levels and step trends

• Calories burned and heart rate averages

• Comparison of activity by time of day

• Identifying patterns that indicate user engagement or inactivity

By understanding how users interact with Bellabeat’s wellness ecosystem, this report provides actionable insights to help the company better target its audience, personalize wellness experiences, and position itself competitively in the smart health market.

Below is the result of my analysis in a Power BI report: