Let me tell you my story…
Nestled between a love for narratives and numbers, there existed a curious soul—me.
For as long as I can remember, I’ve been studying how single ideas turn into compelling stories that leave a lasting business impact.
And I don’t mean a simple glance or absent-minded reading for the sake of it. I mean analyzing every piece of content that comes my way, considering how it could be better told, or on the type of person I am because I remain in touch with this story.
In case you couldn’t tell already, I think about words and numbers a lot and I am also slightly head over heels for the science and art of both…
Luckily, both of these things are strengths as a creative writer and data analyst.
Now, I am starting to write my own stories too.
I am a writer itching to tell stories of the ever-changing technological landscape, simplify health and fitness, and curate unforgettable reading experiences with the power of a story. Of artificial intelligence, fitness adventures, and impeccable stories of how tech and fitness intercept.
What I really mean is I take pride in translating vague, largely technical ideas into something tangible… something simple… something story-filled. I’m the one who does the greasy, heavy lifting. I ask the “why” in the most technical situations…
I find the silver lining in tough questions and turn them into great, story-worthy ideas.
The story-worthy ideas are then crafted with precision, resonating with a target audience. Whether it’s a thought-provoking article, an engaging blog post, or compelling copy, I thrive on delivering content that resonates with audiences and drives meaningful connections.
When I graduated with a degree in Human Anatomy, most assumed I would take a conventional approach to life and work.
Instead, I am pursuing a different story. I pursued the art of storytelling, learning the psychology behind decision-making and the requirements for business satisfaction. I also undertook several courses on direct response copywriting and the art of content marketing.
To indulge myself in the writing adventure, I worked as a content editor and creative copywriter, partnering with businesses around the world.
In my years of work as a freelance copywriter/content writer, I have worked with recruitment agencies, e-commerce businesses, and delivery outfits. I have also ghostwritten books for an 8-figure entrepreneur… but that’s a story for when my NDA ends.
After years of fun writing adventure, I then took the full-time position of Content Editor in a Canada-based content marketing agency. Here, I was able to hone the mechanics of efficient writing that never take the creativity away. I learnt the roles of numbers and figures in business success…
And it is here my fascination for numbers became an obsession… an obsession that led me to data analysis.
There is no path to understanding the world around us without deciphering the figures behind them.
Over the years, I’ve honed my skills in data manipulation, visualization, and predictive modelling, leveraging tools like Python, SQL, and Tableau to extract meaningful insights from complex datasets.
What truly excites me about this field is its power to drive positive change. Whether it’s optimizing processes, identifying market trends, or solving intricate problems, I’m committed to delivering impactful solutions that empower organizations to thrive in today’s data-driven world.
Outside of crunching numbers, you’ll find me exploring the latest advancements in data science, indulging in outdoor adventures, or volunteering in initiatives that make a difference.
The thing that unites my belief in the magic of words and numbers is a desire to make everyone feel heard, understood, and catered to.
If you’re ready to liven up your copy, freshen up your content, please get in touch. I can’t wait to have a chat to brighten your beautiful ideas.
Here at metrics and prose, you’ll find a creative connection between numbers and words. I offer knowledge, data analysis, technical expertise, content merketing, content strategy, and content editing all wrapped into a good story for businesses in health, fitness, and tech, looking to grow their audience.